The Ritual

The Ritual

Let’s face it - creating a skincare routine can be daunting. What comes first, serum or moisturizer? To tone or not to tone? The steps and combinations can be endless and overwhelming.

We believe in keeping routines simple, effective and personal - that’s why we created the Ritual. It’s a customizable approach to skincare based on building a routine that fits your specific needs. You can use all five steps, or pick and choose. The best part is that they are all powered by our clean, efficacious formulas. Read on to learn more about each step of the Ritual.

Prepare: This is the essential first step for face and body. Remove makeup, impurities, sunscreen and daily pollution with “Prepare” products, which include your cleansers and face washes. Shop Prepare products

Perfect: Prime skin to maximize the efficacy of upcoming solution-based products with the second step of the Ritual. “Perfect” products address skin texture and tone to promote healthy radiance. These include your toners and exfoliants. Shop Perfect products

Prevent: This step is all about refreshing, regenerating and renewing your skin with intensive treatments. Apply “Prevent” products - serums, eye products and targeted solutions - for visible results. Shop Prevent products

Protect: The final step before applying your favorite sunscreen and facing the world. “Protect” products help protect your skin against environmental stressors, as well as factors like time and dehydration. They include your oils, moisturizers and creams. Shop Protect products

Boost: A step to give your skin extra attention when you need it. “Boost” products are add-ons like our Banish Stick; they amplify the effects of the previous Ritual steps. Shop Boost products

Ready to create your own Ritual? To help guide you, I’ll share my daily Ritual as inspiration. Here are the products I’m currently using:

Prepare: Brightening Cleanser (morning), Purifying Face Wash (evening)

Perfect: CoQ-10 Toner

Prevent: Stem Cell Serum + I-Waken Eye Serum

Protect: Squalane Facial Oil

Boost: Banish Stick (for when an unwanted visitor stops by…)

I’m excited to see how you put together your Ritual. Share it with us @indie_lee #goindie #skincareritual.

Xx, Indie