How To

Eye Serum vs. Eye Cream: How do you choose?

How do you pick what eye product is best for you? How do you know if you’re team eye serum or team eye cream? Here’s an easy cheat sheet for finding what’s best for you, your skin, and your skincare ritual. 

Making the Case for Eye Serums: Eye serums, like our I-Waken Eye Serum, are great for people who don’t love traditional eye creams. Eye serums are great for people who prefer lighter textures. And with formulations like our I-Waken Eye Serum, you can get just as many benefits as you can with an eye cream. 

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The Ritual

Let’s face it - creating a skincare routine can be daunting. What comes first, serum or moisturizer? To tone or not to tone? The steps and combina...

September 25, 2020
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Beauty History

Cleanser History

While we can’t confirm if kids throughout the ages liked or disliked bath time, what we can tell you is that cleansers of all types have been used...

September 25, 2020