A personal note from Indie
People like to joke about my ability to manifest. And after this year, I think they may be on to something.
People magazine. A TEDx talk. An honorary doctorate. An appearance on The View. Launching in Whole Foods and Urban Outfitters. Even writing that down feels a little surreal. There have been so many moments when I’ve stopped and thought, “Is this really happening?”
I’m grateful for every one of them. But when I think about how I got here, I keep coming back to the people who helped make it possible.
You.
The person who bought a product and then told a friend. The person who shared my story with someone who needed to hear it. The brand loyalist who has been here since the beginning, and the customer who just found us and decided to give us a try.
I wish I could tell each of you individually how much that means to me.
When you build something so closely tied to your own life, there’s a lot of yourself in it. My name is on the bottle, but this community has helped carry Indie Lee into places I could never have reached on my own. Every recommendation, every conversation, every time you’ve chosen our products has been part of that.
So when something wonderful happens, I want you to know that I see you. I don’t take one moment for granted.
I’ve also been thinking about what it means to have something you started continue to grow. Indie Lee began during a time that changed my life, and continues to be deeply personal to me. Knowing that AX Beauty is continuing the Indie Lee legacy means more than I can easily put into words. I’m profoundly grateful for their commitment to the brand and for helping carry it into its next chapter.
And then there’s my family. The people who have lived all of this alongside me, including the parts that never become a story or a photograph. Thank you for your love, your patience, and for being there through uncertainty as well as celebrations. I love sharing these moments with you.
It’s easy to look back at a year through the big things that happened. This year certainly gave me plenty of those. But what I’m feeling most right now is gratitude for the people behind them.
I still have dreams. And yes, I’ll probably keep giving everyone reasons to tease me about manifesting.
But I know how much of this has happened because people showed up for me, for this brand, and for what we’re building together.
Thank you for being those people. Thank you for continuing to share us, support us, and make room for us in your lives.
With love and gratitude,
Indie
