How to add our New Vitamin C Serum to your routine

Your skin deserves a fresh start—and our new Vitamin C Serum was designed to give it just that. Powered by a botanically based stabilized form of Vitamin C, antioxidant-rich Camu Camu, and our new Signature Indie Complex (Squalane, CoQ-10, and Safflower Oleosomes), this serum delivers targeted brightening benefits in a formula that layers beautifully and works seamlessly with the rest of your routine. 

Here’s how to make it part of your daily ritual: 

1. Cleanse Gently, Brighten Naturally - Start with a clean canvas. I love to pair it with our Brightening Cleanser—rich in antioxidant-packed Strawberry Seed Oil and Tomato Extract—to prep skin for what’s next. 

2. Tone and Refresh  - Follow with a hydrating mist like our CoQ-10 Toner to balance and prep your skin. This step helps your serum absorb more effectively and feels like a mini spa moment. I like to keep mine in my mini fridge during the hot months. 

3. Apply the Vitamin C Serum - Gently press 1–2 drops into clean skin, avoiding the eye area. Use morning or night—this formula was made for daily use and plays well with your other activities. Let it fully absorb before moving on. 

Indie tip: If you're new to Vitamin C, start once a day and build up to twice if your skin’s loving it. A little patience goes a long way. 

4. Moisturize and Seal It In - Lock in all that skin-loving goodness with a nourishing moisturizer or facial oil. Our Squalane Facial Oil is a great choice for lightweight, non-greasy hydration. I love to pair it with my favorite moisturizer – our Retinol Alternative Cream. 

5. Don’t forget SPF (AM only) - If you’re using the serum in the morning, be sure to follow with an SPF. Vitamin C and sunscreen are a dream team for defending against environmental stressors. 

Adding Vitamin C to your routine doesn’t have to be complicated. This serum was created to simplify—gentle, effective, and kind to even sensitive skin. The key is consistency. Trust the process, and let the formula do the work. 

Here’s to routines that support your skin—and your peace of mind. 

XO, Indie