What Does “Clean Beauty” Mean to Us?

Clean beauty might be trending, but at its heart, it's about being intentional with what you put on your skin. At Indie Lee, we're dedicated to offering products formulated with carefully selected ingredients-paired with transparency about how and why we use them. Below, we'll explore our approach to clean beauty, share insights on key ingredients, and point you toward further resources to help you on your journey.

What Does "Clean Beauty" Mean to Us?

For us, clean beauty means thoughtfully crafted products that prioritize safety (for the planet, it's people and animals), clarity, and quality. It's not just about what we leave out-it's also about what we choose to include. We believe in giving you easy-to-read labels and sharing our reasoning for each ingredient, so you can make informed decisions about your skincare routine.

Our Clean Commitments

We don't just talk about clean beauty-we live it through our brand values and certifications. Here are a few highlights that demonstrate our dedication:

  • Leaping Bunny Approved - Our products and processes meet cruelty-free standards recognized globally.
  • COSMOS Certification on Many Products - Many of our formulas are certified under COSMOS, which sets rigorous criteria for natural and organic products.
  • EU Directive Compliance - We formulate to meet (and often exceed) EU cosmetic regulations, known for their stringent safety requirements.
  • Continued Evolution - We constantly evaluate and refine our processes to uphold clean and conscious standards.

For the full breakdown of our commitments, visit our Clean Commitments page.

A Peek at Some of Our Go-To Ingredients

Every ingredient is selected to complement your routine. While individual experiences will vary, here are a few of the components we appreciate for their beneficial properties:

Squalane

  • What It Is: Derived from renewable plant sources like olives.
  • Why We Use It: Known for its lightweight, moisturizing qualities, providing a soft, hydrated feel.

Hyaluronic Acid

  • What It Is: A molecule that can attract water to the skin's surface.
  • Why We Use It: We love how hyaluronic acid can help skin feel refreshed and smooth.

CoQ-10 (Coenzyme Q10)

  • What It Is: An antioxidant naturally present in our bodies.
  • Why We Use It: Valued for its potential to help defend against environmental stressors.

Rosehip Seed Oil

  • What It Is: A vitamin-rich oil pressed from the seeds of rose bushes.
  • Why We Use It: Known for its nourishing properties and gentle feel on skin.

Why Clean Ingredients Matter

Choosing clean beauty can be a way to align your personal values with your daily routine. By focusing on high-quality ingredients and transparent practices, you can support both your skin and the planet. Our goal is to empower you with information, so you can decide what aligns with your well-being.

Moving Forward with Confidence

Clean beauty is an ever-evolving space, and at Indie Lee, we're committed to researching, listening to your feedback, and refining our methods. Our hope is that this information encourages you to explore skincare with optimism and curiosity-knowing exactly what you're putting on your skin and why.

 

Disclaimer: This content is for informational purposes only and is not intended as medical advice. Please consult a qualified professional if you have specific concerns or questions about your skincare routine.